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An E-copywriter? What on Earth you blogging about?

Updated: Jan 26


Have you ever felt naked despite being fully clothed?


Well, that’s how I feel right now, granting you the superpower of reading my mind!


It's not the first time I share my thoughts online. I lost my (posting) virginity about ten years ago in a promiscuous digital brothel called Facebook. Since then, I've written several posts. But writing on a proper blog feels different, more private, scarier.


I won’t brag about the story of my life, but let me give you this post's storyline:


The phanthomatic E-copywriter

The link between copywriting and meditation

A free treat to wrap-up


So, why have I started my blog? And what’s about?


Deep down, I’ve always wanted to be a writer. Though sometimes life frantically throws layers of compost at us, which builds up over time and buries alive our most impelling desires underneath.


Yet, like Uma Thurman in Kill Bill Vol. 2, my inner writer self has now broken through its coffin and made it to the surface.



The phanthomatic E-copywriter


A generic copywriter writes the so-called "copy", which essentially is words that persuade people to do (often buy) something.


Now, this may sound bad, right? And it could indeed be!


But my niche of expertise is green copywriting.


Er, what's that?


For instance, I help eco-friendly e-commerce (notice the purposely-stuffed "eco" keyword here) promote their sustainable products.


A green copywriter, a.k.a. sustainability copywriter, blogs about the Earth, which is the environment we live in.


In my blog, I'll cover the following topics:



The link between copywriting and meditation


"Wow, that's a big jump" you'll say.


Though it's not if you think about it.


Everybody needs to unwind, right?


You can work out, listening to some music. All healthy practices.


But none of these works as well as hitting on my keyboard for me!


Missing the connection between environmental copywriting and meditation?

Well, you should read this book.


In her must-read manuscript for whoever wants to get into writing, Natalie Goldberg introduced the concept of “writing practice”.


A mind-blowing read highlighting how writing and meditation are interwoven.


I both write and meditate (or at least I try to do the last one).


You might not be bothered by writing, but I’d strongly encourage you to take care of your mind through meditation practice.



“But I haven’t got a clue on how to do it!” some of you will reasonably point out.


Don't you worry. You can use an app called “Headspace” which will guide you through it.


Basic functionalities are available for free so that you can have a feel of how it's like prior to commit to a membership.


I have been using for a year now and meditating pretty regularly. It does open up your mind!


Why is that important?


For an infinite number of reasons.


My top motivation is mindfulness meditation, which trains your mind to be present at all times.


Did you know that our mind wonders off 47% of our awakening time?


That's mental, right? (pun intended)


A free treat to wrap-up


Right, now you know who I am, what I blog/write about and that I practise meditation.


Though there's much more you still don't know...


For example, although I'm an environmental scientist by trade, I've been exploring my artistic side in the last few months and plunged into the climate fiction (cli-fi) dimension.


Check my short stories' extract and, if you like them, join my newsletter and I'll share them with you for free!


What next?


Watch this space (always wanted to write this, I feel so cool now) as I'm putting together some tips on how to live more sustainably.


Meanwhile, keep the planet alive! And, as someone used to sing, keep yourself alive!

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©2020 by Antonio Salituro