Sustainability copywriter

environmental writer.jpg

Make your
eco-story convert 


If you're struggling to convert your eco-story📗 into green money💲, you landed in the right place.

I’m Antonio Salituro, a.k.a. Salix, a freelance environmental writer that crafts eco-friendly copy for sustainable brands, ecommerce and startups.

So, what's my unique selling proposition?


Well, first I know your eco-conscious audience like myself.


SPOILER: I'm one of them!


Secondly, I've got a magic recipe for churning out purchase orders.


Keep your fingers rolling to find out more on that...

How a sustainability copywriter can make you
sell while sleeping...

Wouldn't it be a dream to sell your sustainable products online while resting at night?

The bad news is it's not enough to boast amazingly unique benefits and show off nice & shiny pictures on your product page.


You still need to hunt for clients willing to buy them!

The good news is that a sustainability copywriter can help you make the eco-dream come true.



It’s all about leveraging SEO, blogging and copywriting to make eco-conscious clients come to you!


But before delving into my inbound marketing strategy, let me explain why you should trust me.

I’ve been many things in my 11-year long career:

✔ A climate tech writer
✔ A carbon footprint scientist
✔ A circular economy designer ♻

Yet, the script of my eco-friendly life led me to become a freelance sustainability copywriter. 📝🌳

And that's when I unleashed my true potential!

My copywriting work mostly focus on:


🍏 climate tech

🍏 circular economy processes

🍏 sustainable fashion materials

🍏 carbon footprint reduction tools

But I'm open to turn any other eco-friendly business into a mint...

What about my SEO expertise?

When I started my business over a year ago, I already knew a lot about sustainability and copywriting, but not much about SEO…

That’s why I focused all my green energy in developing this powerful skill and became an expert SEO copywriter.

There are a number of SEO tools that can teach you how to master this craft, but I’d recommend Ubersuggest.


Simply because it's user-friendly and gave me consistent and positive results.

An average 30% traffic increase over 6 months both for my website and for an environmental sustainability association I volunteered for. 

Right, I think you know enough about me now...


So, what's this miraculous formula I've been bragging about?

In short:

✔ Make your web copy SEO-friendly 

✔ Publish an SEO-friendly 1,000-word blog post per month

✔ Use Ubersuggest to check your SEO performance and improve it


A sustainability copywriter: the key link between the supply chain carbon footprint and its measurement

Here’s the…green…deal.

The race to zero is already on and lots of businesses are under pressure to achieve their net zero targets asap.

That’s where your B2B tech and SaaS can help.

But competition is harsh, so who are you gonna call for help?

A sustainability copywriter!


Or a sustainable fashion copywriter if you work with fashion brands…

Well, I happen to be both!

Anyway, why do you need me?

Because of two valuable reasons:

1) I understand the science behind machine learning, life cycle assessment (LCA), emissions scopes, and other carbon footprint jargon

2) I can digest the scientific lingo into easy-to-understand conversion-boosting messages for business leaders.

So, if you want businesses to pick your technology for measuring their value chain carbon footprint, give me a shout!


Other things I can help with...

  • Ad copywriting


Besides being SEO-friendly, your product description copy should tell a compelling and clear story.
Lucky you that I'm a
sustainability copywriter with a knack for creative eco-minded ads.


Do you want to sell your products like Amazon on evil Black Friday?

Contact me!

•    Email marketing 


Newsletters, eDMs and email campaigns marketing are effective tools to guide your leads along your funnel.


Can you believe they generates a whopping 174% more conversions than social media?!

In fact, for every pound you spend on email marketing, you get an average return on investment (ROI) of £42! Which is insane!


Do you want to hoover a steady cash flow through your funnel?

Well, you should invest in an email copywriter.

Just send me a high-ROI email.

•    Social media copy

Social media is still not as good as email for marketing.


But that's just a matter of time...
Social media commerce!

84% of online users are already hunting for products on Instagram!
a third of Instagram users buy clothes on the channel.
If you're making
sustainable clothing materials, you'll need a fashion copywriter to make them stand out and sell!

You can text me on IG if you like.
But it's not just about IG.

The future of sales goes through social channels. In 7 years social commerce market will be worth over $3 trillion. Crazy, isn't it?

Clearly, if you want to grab your slice of the pie, you've gotta build your social customer portfolio right now!
And that's where I come in.
I produced engaging copy for
The Purpose Factory LinkedIn profile, pushing corporate leaders to reduce their carbon footprint.

The company increased their conversions by 40% over 3 months.

White File Folders


kids Carrying a Recycling Bin


Job title: Sustainability blogger and copywriter

SEO-friendly blog posts on circular packagingfast fashion sustainability issues, sustainable materials for clothing, plastic pollution, climate tech, carbon footprint reduction.

Power Plant


Job title: B2B Carbon footprint copywriter

Client: Small99
SEO-friendly articles and guides
on carbon footprint reduction

strategies (e.g. best climate tech

projects to invest in) to help SMEs

meet their net zero targets



Job title: Sustainable fashion copywriter

Client: B2C ecommerce (Alto Modas)

"About us" page 
promoting client's
sustainable clothing materials

Colorful Coffee Cups 2


Job title: Eco-friendly copywriter for a sustainability and minimalism brand

Client: B2C ecommerce (NIMAL)

I created the copy for landing and product pages marketing
a reusable and resizable cup

Recycled Wood Desk Organiser.jpg


Job title: Sustainability ad copywriter

Client: B2C ecommerce (Kaltimer)

Product description of a recycled 
hardwood desk organizer 

person checking social media posts


Job title: Sustainability social media copywriter

Client: B2B consultancy

(The Purpose Factory)

Social media copy about carbon footprint reduction, climate tech and
sustainable development goals (SDGs)



Job title: Eco-friendly copywriter

  • 3 10-min video scripts per month for a Youtube channel with over 600K followers. Research on and write about climate tech, batteries for electric vehicles, renewable energy.

  • Video script to promote clothes swapping and sustainable fashion materials

Typing on a Computer


Job title: Climate tech copywriter

Client: C-Combinator


Content: circular economy, agtech & sustainable agriculture, sustainable fashion and sustainable cosmetics 

Job title: Sustainability content writer

Client: EDGE (green real estate)

Content: carbon footprint reduction of construction, sustainable office, and climate tech (IoT sensors and AI to reduce energy consumption)


Job title: B2B sustainable packaging copywriter

Client: Simply Stem


Content: compostable packaging for promoting sustainability in the hospitality and film & TV industry

wooden cutlery


Job title: B2B Carbon footprint copywriter
Client: B2B ecommerce (Foodstiks
Designed and wrote the copy 
for an Infographic highlighting the lower carbon footprint of compostable 
wooden cutlery compared to plastic



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Guillaume Carnevale,
CEO of Kaltimer

Very easy communication, fast replies, perfect work. Highly recommended as a sustainability copywriter!

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Kate Evans, CEO of EarthWise

Antonio has been instrumental in the launch of our environmental sustainability programme providing detailed research. He also worked on our website's SEO, increasing our traffic by 30% over 6 months. His work as sustainability copywriter was excellent and I'm very happy to highly recommend him.


Manon Copini, Sr Project Manager at The Purpose Factory

Antonio did a great job for us writing an article on business and sustainability. He asked the right questions in order to deliver exactly what we were looking for in terms of quality, tone of voice, research, SEO etc. Antonio is very easy to communicate with. He delivers on time, good quality work. Pleasure to work with!

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Fatma Yousuf, CEO at NIMAL

An absolute delight to work with Antonio! He's a great communicator, the process was easy from start to finish. Delivered exactly what I was looking for. I look forward to working with you in the future!


Adam Bastock, CEO at small99

Antonio is a passionate copywriter for all things Eco and Sustainable. We've worked together on several projects, from individual blogs to larger reports and his dedication to research always achieves fantastic results!