If you're struggling to convert your eco-story📗 into green money💲, you landed in the right place.
I’m Antonio Salituro, a.k.a. Salix, a freelance sustainability copywriter that provides content marketing for sustainable brands, green ecommerce and startups.
So, what makes me stand out from the eco-copywriter’s crowd?
✔ First, I know your eco-conscious audience like myself. SPOILER: I'm one of them!
✔ Secondly, my background is in environmental science and climate technology. This means you’ll save time (and money) as I'll quickly grasp how your B2B climate software as a service (Saas) works or what your climate tech startup does.
✔ Last but not least, I've got a magic recipe for churning out purchase orders.
Keep your fingers rolling to find out more on that...
How a sustainability copywriter can make you
sell while sleeping...
You’ve got awesome eco-friendly products or services to sell for your business?
Sorry, but it's not enough to boast amazingly unique benefits and show off nice & shiny pictures on your website.
You still need to hunt for clients willing to buy them!
The good news is that a sustainability copywriter can make your eco-conscious customers come to you while you rest at night!
I blend SEO, blogging and copywriting into an appetising inbound marketing strategy for boosting your revenues and sustainability.
But before delving into that, let me explain why you should trust me.
I don't like boasting, so I let others speak for me. I was named a top appliance and sustainability expert by Redfin. Check out the article I was featured in: Gas vs. Electric Stove: Sustainability, Cost, and Maintenance Debunked
Coming back to my story, I’ve been many things in my 11-year long career:
✔ A climate tech engineer
✔ A carbon footprint scientist
✔ A circular economy designer ♻
Yet, the script of my eco-friendly life led me to become a contractor sustainability copywriter. 📝🌳
And that's when I unleashed my true potential!
My "sustainability copywriting as a service" mostly focus on:
🍏 Circular economy
🍏 Sustainable packaging
🍏 Carbon offsets & credits
🍏 Climate B2B Saas & tech
🍏 Sustainable fashion materials & textiles
🍏 Batteries for electric vehicles (EVs) and other sustainable mobility solutions
But I'm open to upcycle any other eco-friendly business into a mint...
What about my SEO expertise?
When I started my business over a year ago, I already knew a lot about sustainability and copywriting, but not so much about SEO…
That’s why I focused all my green energy in developing this powerful skill and became an expert SEO eco-copywriter.
There are a number of SEO tools that can teach you how to master this craft, but I’d recommend Ubersuggest.
Simply because it's user-friendly and gave me consistent and positive results.
✔ A 50% traffic increase over 6 months for my website
✔ A 30% traffic increase over 3 months for an environmental sustainability association I worked for
Right, I think you know enough about me now...
So, what's this miraculous formula I've been bragging about?
✔ Make your web copy SEO-friendly
✔ Publish an SEO-friendly 1,000-word blog post per month
✔ Use Ubersuggest to check your SEO performance and improve it
A sustainability copywriter: The B2B climate-friendly hack
The more the Earth warms up, the faster we need to decarbonise our industry.
Lots of eco-friendly fashion brands, sustainable ecommerce, and other green businesses are under pressure to achieve their net zero targets asap.
But they’re struggling to measure and reduce their emissions across their supply chain.
This a timely opportunity for climate-friendly B2B SaaS & tech businesses.
But competition is harsh....
Most business owners won’t get how your climate software or tech will help them if your product & content marketing strategies are not effective.
That’s why you need a sustainability copywriter specialised in outbound & inbound lead generation services for B2B SaaS & climate tech startups.
Because of two profitable reasons:
1) Having a PhD in carbon capture, I understand the carbon jargon (neutrality, offsetting, credits, emissions scopes, climate intelligence, etc.)
2) Being a climate-friendly copywriter, I can digest the scientific lingo and data into conversion-boosting messages for business leaders.
Don’t wait any longer as you’re missing out on leads already!
If you want climate-friendly companies to pick your SaaS or technology for becoming carbon neutral, give me a shout today!
Other things a sustainability copywriter can help you with
Besides being SEO-friendly, your product description copy should tell a compelling and clear story.
Lucky you that I'm a sustainability copywriter with a knack for creative eco-minded ads.
Do you want to sell your products like Amazon on evil Black Friday?
• Email marketing
Newsletters, eDMs and email campaigns marketing are effective tools to guide your leads along your funnel.
Can you believe they generates a whopping 174% more conversions than social media?!
In fact, for every pound you spend on email marketing, you get an average return on investment (ROI) of £42! Which is insane!
Do you want to hoover a steady cash flow through your funnel?
Well, you should invest in an email copywriter.
Just send me a high-ROI email.
• Social media copy
Social media is still not as good as email for marketing.
But that's just a matter of time...
Social media commerce!
84% of online users are already hunting for products on Instagram!
Also, a third of Instagram users buy clothes on the channel.
If you're making sustainable clothing materials, you'll need a sustainability copywriter for making your fashion brand products stand out and sell!
You can text me on IG if you like.
But it's not just about IG.
In 7 years the omnichannel social commerce market will be worth over $3 trillion. Crazy, isn't it?
Clearly, if you want to grab your slice of the pie, you've gotta build your social customer portfolio right now!
And that's where I come in.
I produced engaging copy for The Purpose Factory LinkedIn profile, pushing corporate leaders to reduce their carbon footprint.
The company increased their conversions by 40% over 3 months.
Any other writing business
Climate fiction writer and critic
Freelance UX writer for eco-friendly apps
Press releases writer (yep, I’m a climate journalist too)
Sustainability speech writer for conferences and other events
Success stories for sustainable brands, ecommerce and start-ups
White papers (use it as a free downloadable in exchange for an email)
Translations of technical reports from Italian to English (and viceversa)
Job title: Sustainability blogger and copywriter
SEO-friendly blog posts on circular packaging, fast fashion sustainability issues, sustainable materials for clothing, plastic pollution, climate tech, carbon footprint reduction.
Job title: B2B Carbon footprint copywriter
SEO-friendly articles and guides
on carbon footprint reduction
strategies (e.g. best climate tech
projects to invest in) to help SMEs
meet their net zero targets
Job title: Climate tech copywriter
Content: circular economy, agtech & sustainable agriculture, sustainable fashion and sustainable cosmetics
Job title: Sustainability content writer
Client: EDGE (green real estate)
Content: carbon footprint reduction of construction, sustainable buildings and offices, and climate tech (IoT sensors and AI to reduce energy consumption)
Job title: B2B sustainable packaging copywriter
Client: Simply Stem
Content: compostable packaging for promoting sustainability in the hospitality and film & TV industry
Job title: Sustainable fashion copywriter
Client: B2C ecommerce (Alto Modas)
"About us" page
sustainable clothing materials
Job title: Sustainability ad copywriter
Client: B2C ecommerce (Kaltimer)
Product description of a recycled
hardwood desk organizer
SOCIAL MEDIA COPY
Job title: Sustainability social media copywriter
Client: B2B consultancy
(The Purpose Factory)
Social media copy about carbon footprint reduction, climate tech and
sustainable development goals (SDGs)
Job title: Eco-friendly copywriter
3 10-min video scripts per month for a Youtube channel with over 600K followers. Research on and write about climate tech, batteries for electric vehicles, renewable energy.
Video script to promote clothes swapping and sustainable fashion materials
Job title: Sustainability Copywriter for a B2B SaaS & Climate Tech Startup
Translation of a technical report on:
green finance instruments
scope 3 (supply chain) carbon footprint
Job title: B2B Carbon footprint copywriter
Client: B2B ecommerce (Foodstiks)
Designed and wrote the copy
for an Infographic highlighting the lower carbon footprint of compostable
wooden cutlery compared to plastic
CEO of Kaltimer
Very easy communication, fast replies, perfect work. Highly recommended as a sustainability copywriter!
Kate Evans, CEO of EarthWise
Antonio has been instrumental in the launch of our environmental sustainability programme providing detailed research. He also worked on our website's SEO, increasing our traffic by 30% over 6 months. His work as sustainability copywriter was excellent and I'm very happy to highly recommend him.
Manon Copini, Sr Project Manager at The Purpose Factory
Antonio did a great job for us writing an article on business and sustainability. He asked the right questions in order to deliver exactly what we were looking for in terms of quality, tone of voice, research, SEO etc. Antonio is very easy to communicate with. He delivers on time, good quality work. Pleasure to work with!
Charlotte Michel, CEO at Simply Stem
Antonio contacted me after visiting my website/social media and asked if we needed some help with the copywriting for our sustainable packaging business. Antonio is polite and professional and very knowledgeable, he has written us some fantastic blogs and we are looking forward to working with him the future and developing more ideas for our website and social media posts
Adam Bastock, CEO at small99
Antonio is a passionate copywriter for all things Eco and Sustainable. We've worked together on several projects, from individual blogs to larger reports and his dedication to research always achieves fantastic results!