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used tyre repurposed as a plant pot

Sustainability copywriter

Antonio Salituro - Freelance Sustainability Copywriter

Make your
eco-story convert 

Meet Salix

If you're struggling to convert your eco-story📗 into green money💲, you landed in the right place.

I’m Antonio Salituro, a.k.a. Salix, a freelance sustainability copywriter that provides content marketing for sustainable brands, green ecommerce and startups.

So, what makes me stand out from the eco-copywriter’s crowd?

✔ First, I know your eco-conscious audience like myself. SPOILER: I'm one of them!

✔ Secondly, my background is in environmental science and climate technology. This means you’ll save time (and money) as I'll quickly grasp how your B2B climate software as a service (Saas) works or what your climate tech startup does.

✔ Last but not least, I've got a magic recipe for churning out purchase orders.


Keep your fingers rolling to find out more on that...

How a sustainability copywriter can make you
sell while sleeping...

You’ve got awesome eco-friendly products or services to sell for your business?

Sorry, but it's not enough to boast amazingly unique benefits and show off nice & shiny pictures on your website.

You still need to hunt for clients willing to buy them!

The good news is that a sustainability copywriter can make your eco-conscious customers come to you while you rest at night!


I blend SEO, blogging and copywriting into an appetising inbound marketing strategy for boosting your revenues and sustainability.

But before delving into that, let me explain why you should trust me.

I don't like boasting, so I let others speak for me. I was named a top appliance and sustainability expert by Redfin. Check out the article I was featured in: Gas vs. Electric Stove: Sustainability, Cost, and Maintenance Debunked


Coming back to my story, I’ve been many things in my 11-year long career:

✔ A climate tech engineer
✔ A carbon footprint scientist
✔ A circular economy designer ♻

Yet, the script of my eco-friendly life led me to become a contractor sustainability copywriter. 📝🌳

And that's when I unleashed my true potential!

My "sustainability copywriting as a service" mostly focus on:

🍏 Circular economy
🍏 Sustainable packaging

🍏 Carbon offsets & credits
🍏 Climate B2B Saas & tech
🍏 Sustainable fashion materials & textiles
🍏 Batteries for electric vehicles (EVs) and other sustainable mobility solutions
But I'm open to upcycle any other eco-friendly business into a mint...

What about my SEO expertise?

When I started my business over a year ago, I already knew a lot about sustainability and copywriting, but not so much about SEO…

That’s why I focused all my green energy in developing this powerful skill and became an expert SEO eco-copywriter.

There are a number of SEO tools that can teach you how to master this craft, but I’d recommend Ubersuggest.


Simply because it's user-friendly and gave me consistent and positive results.

✔ A 50% traffic increase over 6 months for my website
✔ A 30% traffic increase over 3 months for an environmental sustainability association I worked for

Right, I think you know enough about me now...
So, what's this miraculous formula I've been bragging about?

In short:

✔ Make your web copy SEO-friendly 
✔ Publish an SEO-friendly 1,000-word blog post per month
✔ Use Ubersuggest to check your SEO performance and improve it

Lead geneation

How To become A B2B Thought Leader On Linkedin

Here’s the…green…deal.

The more the Earth warms up, the faster we need to decarbonise our industry. 

Be it eco-friendly fashion brands, green ecommerce, or sustainable corporates, everyone is under pressure to achieve their net zero targets or improve their ESG performance asap. 

But they’re struggling to measure and reduce their emissions across their supply chain.

This a timely opportunity to seize for B2B thought leaders in the climate sector.

But it's hard to cut through the content marketing noise while not falling into the the greenwashing trap....


Most business owners won’t get how your climate software or tech can help them if your communication is not clear and engaging.

Yet, this takes a lot of easy-to-follow & persuasive Linkedin posting, which you probably don't have the time to do. That’s why you need a sustainability copywriter

Why me?

Because of two profitable reasons:

1) Having a PhD in carbon capture, I understand the carbon jargon (neutrality, offsetting, credits, emissions scopes, climate intelligence, etc.)

2) Being a climate-friendly copywriter, I can digest the scientific lingo and data into conversion-boosting messages for your target audience.

Don’t wait any longer as you’re missing out on customers already!

If you want to lead the way in the climate space and attract more customers, just give me a shout today!

B2B support

Other things a sustainability copywriter can help you with

  • Ad copywriting


Besides being SEO-friendly, your product description copy should tell a compelling and clear story.
Lucky you that I'm a
sustainability copywriter with a knack for creative eco-minded ads.


Do you want to sell your products like Amazon on evil Black Friday?

Contact me!

•    Email marketing 


Newsletters, eDMs and email campaigns marketing are effective tools to guide your leads along your funnel.


Can you believe they generates a whopping 174% more conversions than social media?!

In fact, for every pound you spend on email marketing, you get an average return on investment (ROI) of £42! Which is insane!


Do you want to hoover a steady cash flow through your funnel?

Well, you should invest in an email copywriter.

Just send me a high-ROI email.

•    Social media copy

Social media is still not as good as email for marketing.


But that's just a matter of time...
Social media commerce!

84% of online users are already hunting for products on Instagram!
a third of Instagram users buy clothes on the channel.
If you're making
sustainable clothing materials, you'll need a sustainability copywriter for making your fashion brand products stand out and sell!

You can text me on IG if you like.
But it's not just about IG.

In 7 years the omnichannel social commerce market will be worth over $3 trillion. Crazy, isn't it?

Clearly, if you want to grab your slice of the pie, you've gotta build your social customer portfolio right now!
And that's where I come in.
I produced engaging copy for
The Purpose Factory LinkedIn profile, pushing corporate leaders to reduce their carbon footprint.

The company increased their conversions by 40% over 3 months.

Extra copywriting services

Any other writing business

  • Climate fiction writer and critic

  • Freelance UX writer for eco-friendly apps 

  • Press releases writer (yep, I’m a climate journalist too)

  • Sustainability speech writer for conferences and other events

  • Success stories for sustainable brands, ecommerce and start-ups

  • White papers (use it as a free downloadable in exchange for an email)

  • Translations of technical reports from Italian to English (and viceversa)

Any other writing business




Job title: Sustainability blogger and copywriter

SEO-friendly blog posts on circular packagingfast fashion sustainability issues, sustainable materials for clothing, plastic pollution, climate tech, carbon footprint reduction.

industrial plant near a river


Job title: B2B Carbon footprint copywriter

Client: Small99
SEO-friendly articles and guides
on carbon footprint reduction

strategies (e.g. best climate tech

projects to invest in) to help SMEs

meet their net zero targets

question about tiktok on google bar


Job title: Climate tech copywriter

Client: C-Combinator


Content: circular economy, agtech & sustainable agriculture, sustainable fashion and sustainable cosmetics 

Job title: Sustainability content writer

Client: EDGE (green real estate)

Content: carbon footprint reduction of construction, sustainable buildings and offices, and climate tech (IoT sensors and AI to reduce energy consumption)


Job title: B2B sustainable packaging copywriter

Client: Simply Stem


Content: compostable packaging for promoting sustainability in the hospitality and film & TV industry

plastic-free textiles


Job title: Sustainable fashion copywriter

Client: B2C ecommerce (Alto Modas)

"About us" page 
promoting client's
sustainable clothing materials

reusable coffee cup


Job title: Eco-friendly copywriter for a sustainability and minimalism brand

Client: B2C ecommerce (NIMAL)

I created the copy for landing and product pages marketing
a reusable and resizable cup

climate activist showing a banner


Job title: Sustainability ad copywriter

Client: B2C ecommerce (Kaltimer)

Product description of a recycled 
hardwood desk organizer 

smartphone in someone hand


Job title: Sustainability social media copywriter

Client: B2B consultancy

(The Purpose Factory)

Social media copy about carbon footprint reduction, climate tech and
sustainable development goals (SDGs)



Job title: Eco-friendly copywriter

  • 3 10-min video scripts per month for a Youtube channel with over 600K followers. Research on and write about climate tech, batteries for electric vehicles, renewable energy.

  • Video script to promote clothes swapping and sustainable fashion materials

open dictionary


Job title: Sustainability Copywriter for a B2B SaaS & Climate Tech Startup

Client: Carbonsink

Translation of a technical report on:

  • green finance instruments

  • carbon pricing

  • scope 3 (supply chain) carbon footprint

  • climate neutrality

banner to reduce CO2


Job title: B2B Carbon footprint copywriter
Client: B2B ecommerce (Foodstiks
Designed and wrote the copy 
for an Infographic highlighting the lower carbon footprint of compostable 
wooden cutlery compared to plastic



Kaltimer factory

Guillaume Carnevale,
CEO of Kaltimer

Very easy communication, fast replies, perfect work. Highly recommended as a sustainability copywriter!

Kate-Evans from EarthWise

Kate Evans, CEO of EarthWise

Antonio has been instrumental in the launch of our environmental sustainability programme providing detailed research. He also worked on our website's SEO, increasing our traffic by 30% over 6 months. His work as sustainability copywriter was excellent and I'm very happy to highly recommend him.

Manon Copini from The Purpose Factory

Manon Copini, Sr Project Manager at The Purpose Factory

Antonio did a great job for us writing an article on business and sustainability. He asked the right questions in order to deliver exactly what we were looking for in terms of quality, tone of voice, research, SEO etc. Antonio is very easy to communicate with. He delivers on time, good quality work. Pleasure to work with!

Simply Stem LOGO

Charlotte Michel, CEO at Simply Stem

Antonio contacted me after visiting my website/social media and asked if we needed some help with the copywriting for our sustainable packaging business. Antonio is polite and professional and very knowledgeable, he has written us some fantastic blogs and we are looking forward to working with him the future and developing more ideas for our website and social media posts

Adam-Bastock from small99

Adam Bastock, CEO at small99

Antonio is a passionate copywriter for all things Eco and Sustainable. We've worked together on several projects, from individual blogs to larger reports and his dedication to research always achieves fantastic results!

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