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Hand Holding Plant



my eco-tale

Antonio Salituro - Freelance Sustainability Copywriter


Ciao Everyone,

I've got a confession to make: I'm an hybrid sustainability copywriter.

I lived in the South of Italy (Calabria)

for the first 27 years of my life until moving to the UK.

It was a big geographical and cultural jump but I’m still here after 9 years.


So, if you need copywriting in Italian

or translations from/to English, just give me a shout!

I've got a background in environmental science, with a PhD in carbon footprint reduction

Though, I've always loved writing, and not just technical stuff...

As I mentioned in this video, I decided to combine my skills and passions to become a freelance sustainability copywriter, and created “”. 

When did the (renewable energy-powered) light bulb moment happen?


It's a funny story...

A friend of mine asked me to write

a product description for one of the e-bikes he sells. 


After reading it, he called me saying:

"Mate, you should do this for a living!"

Well, I took it to the letter (or to the copy if you prefer)!

Oh, by the way, didn't tell you why “Salix”...


Well, this is a nickname

given to me by one of my colleagues

and dearest friends long time ago back at Uni.

Always liked the sound of it (unlike my surname's,

which is too long and difficult to spell/understand… basically a nightmare!).


On top of that, Salix is the Latin word for willow,

which well represents my sustainability copywriter profession.


Salix became my Facebook username and

I used it as a pen name when writing fictional stories.

Yes, I write climate fiction short stories and other creative content too.

That's the end of my story right here, right now.

But I'd love to hear yours. Whether a sustainable brand,

ecommerce or start-up, I can leverage my sustainability copywriter expertise to make your eco-stories convert into green money. Just email me!

Meanwhile, as my English teacher used to say: "No matter what happens, never give up!"

Antonio Salituro pretending to play guitar


As you can see from the picture on the left,

I'm a guitar player.


I wish! One day perhaps...

Anyway, other than being a joker, I like listening to music. Mostly indie rock but I'm open to any kind (except trap).

What else? Before pandemics stormed into our lives, I was working on my Latin dance moves.

Though I'll probably need to restart from scratch

next time I step onto a dancefloor!

I'm a member of a public speaking club,

Toastmasters International.

Joining this group was a life-changing step as it's an immense source of inspiration, skills (speechwriting first of all, but many others too) and therefore growth.

As already mentioned, I do love writing and reading climate fiction.

And that's probably the secret for a happy life:

Turning your hobbies into your work!


Javier Lope-Alos  headshot



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