European Week for Waste Reduction (EWWR) – Invisible waste

Have you ever heard of invisible waste?

“Invisible waste? What’s that? An empty landfill?” some of you may wonder.

Wish it was!

I’m taking part in the European Week for Waste Reduction (EWWR) between 21 and 29 November. This is the biggest campaign to raise awareness about waste prevention in Europe.

This year’s theme is invisible waste. So, my action was to write a post, “The invisible nightmare behind the zero-waste dream”, to give visibility to the intangible rubbish we generate.

Food loss, fast fashion clothes, smartphones and data.

These are all things we don't see but have a huge carbon footprint.

Have a read If you want to find out more about:

1) What’s invisible waste.

2) How to shrink the hidden mass of the waste iceberg.

3) How to live a truly zero waste life.

P.S.: Boycott black friday and cyber monday. Save both money and the environment!